{"id":561,"date":"2025-09-03T10:31:00","date_gmt":"2025-09-03T10:31:00","guid":{"rendered":"http:\/\/www.roofings.in\/blog\/?p=561"},"modified":"2025-10-03T10:37:20","modified_gmt":"2025-10-03T10:37:20","slug":"the-coorg-buildmart-story-story-of-the-future","status":"publish","type":"post","link":"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/","title":{"rendered":"The Coorg Buildmart story &#8211; story of the future"},"content":{"rendered":"\n<p class=\"has-drop-cap\">For years, the KPG Roofings\u2019 branches in coorg was known simply as the local go-to shops for roofing tiles. Tucked in a bustling town in Coorg, it was a humble single-category showroom \u2013 stacks of terracotta and ceramic tiles, a small team of knowledgeable staff, and a loyal customer base of builders and homeowners looking to crown their homes with the best roofs. The <strong>transformation<\/strong> of this unassuming store into a one-stop <strong>Build Mart<\/strong> happened almost overnight, but its impact will be felt for years. Today, the revamped Kushalnagar outlet isn\u2019t just selling roof tiles; it\u2019s selling a <strong>vision<\/strong> of the future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Walk into the new <strong>KPG Kushalnagar Build Mart<\/strong> and you\u2019ll immediately sense the difference. The familiar rows of roof tiles remain, but alongside them now stand elegant <strong>steel wood doors<\/strong>, sleek stacks of <strong>AAC blocks<\/strong>, panels of decorative cladding stones, <strong>jali<\/strong> with intricate patterns, and much more. <\/p>\n\n\n\n<p>What was once a roofing store has blossomed into a comprehensive building material showroom buzzing with activity. Customers who used to pop in for a quick roofing purchase now linger, exploring aisle after aisle of new offerings. <\/p>\n\n\n\n<p>\u201cI came looking for tiles and found everything I need for my house under one roof!\u201d laughs one customer, encapsulating the sentiment shared by many. The story of how this single branch evolved into KPG\u2019s first Build Mart is a tale of <strong>visionary leadership, entrepreneurial boldness, and customer-focused thinking<\/strong> that turned a bold idea into a triumphant reality.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Building_on_a_Vision\" >Building on a Vision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Piloting_the_Future_in_Kushalnagar_and_Virajpet\" >Piloting the Future in Kushalnagar and Virajpet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Opening_New_Doors_to_Opportunity\" >Opening New Doors to Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#From_Foundation_to_Finish_Expanding_the_Range\" >From Foundation to Finish: Expanding the Range<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Getting_in_Early_with_AAC_A_Game_Changer\" >Getting in Early with AAC: A Game Changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Wider_Reach_through_a_Multi-Product_Strategy\" >Wider Reach through a Multi-Product Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Same_Store_New_Heights_Lean_Team_Higher_Profits\" >Same Store, New Heights: Lean Team, Higher Profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Voices_of_the_Team_and_Community\" >Voices of the Team and Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/www.roofings.in\/blog\/the-coorg-buildmart-story-story-of-the-future\/#Blueprint_for_the_Future\" >Blueprint for the Future<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_on_a_Vision\"><\/span>Building on a Vision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every big change starts with a bold vision. For <strong>KPG Roofings<\/strong>, that vision was to convert all its roofing tile showrooms into <strong>Build Mart<\/strong> models \u2013 comprehensive outlets offering a wide spectrum of building materials, not just roofing.<\/p>\n\n\n\n<p>The company, already established as <em>India\u2019s largest roof tile showroom network<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/timesofindia.indiatimes.com\/kpg-roofings-opens-its-first-roof-tile-showroom-in-hyderabad-and-40th-showroom-in-india\/articleshow\/99050760.cms#:~:text=sales%20and%20started%20the%20business,franchises%20and%20work%20out%20an\" target=\"_blank\">  <\/a> with dozens of outlets across the country, understood that the market was changing. Modern customers \u2013 builders, contractors, and even individual home builders \u2013 increasingly preferred one-stop solutions where they could source <strong>everything from foundation materials to finishing touches in one place<\/strong>. KPG\u2019s leadership recognized an opportunity: if they could meet more of those needs under one roof, they would not only make their customers\u2019 lives easier but also unlock new revenue streams for the business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-1024x768.jpg\" alt=\"\" class=\"wp-image-562\" srcset=\"http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-1024x768.jpg 1024w, http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-300x225.jpg 300w, http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-768x576.jpg 768w, http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-1536x1152.jpg 1536w, http:\/\/www.roofings.in\/blog\/wp-content\/uploads\/2025\/10\/fc1f7d4f-f709-4ef7-a774-8165ff2b4bb7-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe\u2019ve always been proud of our roof tiles, but we knew we could do more for our customers,\u201d says <strong>Rajeel KP<\/strong>, Director of KPG Roofings, who championed the Build Mart concept. According to Rajeel, the idea was simple: <em>why not bring complementary products together so that a customer walking in for roofing tiles could also find doors, blocks, or ceiling materials?<\/em> This convenience-centric strategy was aimed at transforming each KPG outlet from a niche store into a <strong>community hub for builders<\/strong>. \u201cOur vision was to offer <strong>complete building solutions<\/strong>. When a customer thinks of building or renovating, they shouldn\u2019t have to hop between different stores \u2013 they should feel confident that KPG has it all,\u201d Rajeel explains.<\/p>\n\n\n\n<p>This strategy was as much customer-driven as it was business-driven. A one-stop shop model naturally encourages cross-selling and boosts customer loyalty<a rel=\"noreferrer noopener\" href=\"https:\/\/learningloop.io\/plays\/business-model\/one-stop-shop#:~:text=How%3A%20Provide%20a%20convenient%20and,boost%20both%20loyalty%20and%20revenue\" target=\"_blank\">.<\/a> If a builder could source multiple materials in one visit, they\u2019d save time and effort \u2013 and likely remain a repeat customer. KPG\u2019s leadership was also inspired by the success of supermarkets and big-box hardware stores; they knew that offering <strong>a multitude of products under one roof<\/strong> could attract a wider clientele and increase footfall. \u201cIt\u2019s about becoming <strong>solution providers<\/strong> rather than just tile sellers,\u201d Rajeel KP says. \u201cWe wanted to reinvent ourselves before someone else did. That meant expanding our horizons, carefully but decisively.\u201d<\/p>\n\n\n\n<p>Thus, the vision was set: KPG Roofings would gradually transform its showrooms across India into full-fledged Build Marts. But big visions need proving grounds. <strong>Kushalnagar<\/strong>, along with its sister branch in <strong>Virajpet<\/strong>, was chosen to pilot this ambitious project \u2013 a testing ground to see if the dream of a Build Mart could work in reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Piloting_the_Future_in_Kushalnagar_and_Virajpet\"><\/span>Piloting the Future in Kushalnagar and Virajpet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rolling out a new model is never easy, but KPG had a secret weapon: the passion and entrepreneurship of its branch leaders. The pilot program to convert two showrooms into Build Marts was launched jointly in Kushalnagar and the nearby <strong>Virajpet<\/strong> branch. Mr. <strong>Sadanandan<\/strong>, the manager of KPG Kushalnagar, and Mr. <strong>Sanal<\/strong>, who led the Virajpet branch, were tasked with bringing this vision to life on the ground. Both men were seasoned in the roofing business, but this project would require them to wear many more hats.<\/p>\n\n\n\n<p><strong>Sadanandan<\/strong> still remembers the day the first shipment of non-tile products arrived at Kushalnagar. \u201cIt was both exciting and a little daunting,\u201d he recalls. Loads of AAC blocks, lots of steel doors and windows, and bundles of cladding stone stacked up next to familiar roof tile inventory. The team watched in awe as their tile-centric shop began to resemble a mini-warehouse. \u201cAt first, we wondered how we\u2019d manage it all \u2013 <em>so many new products, new brands, new knowledge<\/em>,\u201d Sadanandan says. But training sessions had been prepared in advance. KPG\u2019s head office sent product experts to Kushalnagar to educate the staff on each new item \u2013 what it is, where it\u2019s used, how to sell it. The same happened in Virajpet under Mr. Sanal\u2019s guidance. The company ensured that the <strong>transition felt empowering, not overwhelming<\/strong>.<\/p>\n\n\n\n<p>Within a few weeks, both showrooms were re-organized and rebranded as pilot <strong>Build Marts<\/strong>. The layout was revamped into well-defined sections: a roofing corner, a doors display, a walls and blocks section, a decorative materials area, and so on. .<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cThe day we added Aegis doors, we saw customers coming in just to satisfy their curiosity,\u201d<\/strong> laughs Sadanandan. <strong>\u201cThat curiosity soon turned into sales across multiple categories.<\/strong> We had people who came to see a fancy door and left with Jalis and Laterite cladding tiles in their trucks!\u201d<\/p><\/blockquote>\n\n\n\n<p>In Virajpet, Mr. Sanal reported a similar early buzz. Locals were intrigued that the KPG store \u2013 known for years as the <strong>\u201ctile shop\u201d<\/strong> \u2013 suddenly had a variety of building materials on display. \u201cThey kept asking if we had started a new business altogether,\u201d Sanal says with a grin. \u201cI would explain that it\u2019s the <em>same<\/em> business, just grown bigger. And customers loved that they could get so much more without going to the city.\u201d Both pilot branches saw an immediate uptick in footfall as word spread. The experiment was working, and the atmosphere among the team was electric with <strong>pride and possibility<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opening_New_Doors_to_Opportunity\"><\/span>Opening New Doors to Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the masterstrokes of the coorg transformation was the introduction of <strong>AEGIS Steel Wood Doors<\/strong> \u2013 a premium product started as the sister concern of KPG , that became the talk of the town. These doors, a fusion of sturdy steel and elegant wood finish, were not previously available in the area. By placing a few sample Aegis doors right at the entrance of the showroom, KPG Kushalnagar grabbed everyone\u2019s attention. Existing customers walking in for roof tiles would stop and admire the grand doors; new visitors showed up just to see <em>\u201cwhat a steel wood door feels like.\u201d<\/em><\/p>\n\n\n\n<p>This spark of <strong>curiosity<\/strong> created conversations. Shoppers began asking Sadanandan and his team, \u201cWhat else is new here?\u201d The doors became an ice-breaker to introduce the store\u2019s expanded offerings. A family that came in to check out a steel wood main door for their home soon learned that KPG also had beautiful <strong>ceiling tiles<\/strong> to dress up their interiors. Another customer, a contractor, drawn by the Aegis doors, ended up discovering that he could source high-quality <strong>shingles<\/strong> for an outhouse roof right there, instead of ordering from a distant supplier.<\/p>\n\n\n\n<p>The phenomenon was clear: <strong>one new product line was driving sales in others<\/strong>. The presence of Aegis Steel Wood Doors gave KPG a new identity in Kushalnagar \u2013 not just a roofing supplier, but a place where you might find something unexpected and high-end for your build. It elevated the store\u2019s profile. \u201cPeople started calling us the <strong>\u2018all-in-one building shop\u2019<\/strong>, and that was exactly what we hoped for,\u201d Sadanandan shares.<\/p>\n\n\n\n<p>Importantly, the team embraced cross-selling with gusto. They would gently probe each customer\u2019s needs: If someone came for roof tiles, they might also be building a new house \u2013 so, \u201cAre you looking for a front door? We have some exciting options.\u201d If a builder came asking about AAC blocks, the staff would mention, \u201cWe also just got some great exterior cladding stones, would you like to see a sample?\u201d This wasn\u2019t pushy salesmanship; it was <strong>genuine solution-selling<\/strong>, and customers responded with enthusiasm. The expanded product range meant <strong>KPG could cater to multiple needs in one go<\/strong>, saving clients the hassle of running to different suppliers. As a result, average billing amounts went up and so did customer satisfaction.<\/p>\n\n\n\n<p>Aegis Steel Wood Doors may have been the star attraction that pulled people in, but every new product in the showroom played its part in reshaping the business. <strong>Multi-product cross-selling<\/strong> became the new mantra. KPG Kushalnagar evolved from a place that handled one part of construction to a partner that adds value across the entire construction process. And it all started by simply opening a <strong>new door<\/strong> \u2013 literally and figuratively \u2013 to broader opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Foundation_to_Finish_Expanding_the_Range\"><\/span>From Foundation to Finish: Expanding the Range<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Converting into a Build Mart meant that KPG coorg suddenly offered an array of products covering almost every stage of construction. The strategy was to introduce <strong>complementary product lines<\/strong> that would naturally fit alongside roofing tiles and appeal to the same customer base. Here\u2019s a look at the new offerings that turned the once single-category shop into a mini department store for construction:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>AAC Blocks (Autoclaved Aerated Concrete):<\/strong> Lightweight, insulated blocks used for building walls. Adding these meant KPG could supply projects right from the structural phase, not just at the roofing stage.<\/li><li><strong>Ceiling Tiles:<\/strong> Decorative and functional tiles for interior ceilings, enabling customers to beautify and soundproof their interiors after the roof work is done.<\/li><li><strong>Cladding Stones:<\/strong> Natural and engineered stone veneers for exterior facades and accent walls, offering aesthetic upgrades that many home builders in the region seek for that premium look.<\/li><li><strong>Jali blocks:<\/strong> Ornamental clay blocks with intricate designs, used for railings, partitions, or ventilation screens \u2013 a trendy architectural element that caught the eye of many customers. This also enhance the air flow in the building.<\/li><li><strong>Roofing Shingles:<\/strong> High-quality asphalt shingles, giving an alternative roofing solution beyond the traditional clay or ceramic tiles. Homeowners curious about non-tile roofing options were pleased to find shingles in the lineup.<\/li><li><strong>Fiber Cement Boards ( V-Board):<\/strong> Durable, versatile boards for everything from wall paneling and partitions to false ceilings and exterior underlays. KPG sourced these from Visaka, a reputed manufacturer, to ensure top quality.<\/li><li><strong>Stone coated roof tiles : <\/strong> Durable, versatile metal roof tiles with basalt granules and AZ &#8211; 150 grade GL base materials. This give the looks of shingles, and is much more durable than normal metal sheets<\/li><li><strong>Sandwich panels : <\/strong>highly theremal insulation panels which are ideal for PEB constructions and to save energy<\/li><\/ul>\n\n\n\n<p>Bringing in this wider product spectrum turned KPG into a <strong>one-stop shop for building needs<\/strong>. Now a customer could theoretically walk in with a house plan and walk out with a significant chunk of the required materials arranged. The tagline \u201cFrom foundation to finish\u201d became an informal motto for the team. They took pride in being able to say, \u201cYes, we have that too,\u201d whenever a customer inquired about something.<\/p>\n\n\n\n<p>Crucially, these products were not chosen at random \u2013 each complemented KPG\u2019s existing strengths. For example, a customer buying roof tiles might also need ceiling boards or tiles to finish the interiors under that roof. Someone interested in a beautiful roof might also want matching cladding for the walls. By <strong>curating the right mix<\/strong> of products, the coorg branch made sure that the new Build Mart appealed to a broad range of needs while still resonating with its core roofing clientele.<\/p>\n\n\n\n<p>And the timing could not have been better. Many of these materials, like AAC blocks, were experiencing surging demand due to shifts in the construction industry. In fact, demand for AAC blocks in India has been growing at an impressive rate of around <strong>8\u201310% per year<\/strong> as builders shift towards more efficient, eco-friendly materials. By stocking AAC, KPG tapped into this trend at the perfect moment, drawing in contractors who were early adopters of the technology. Similarly, fiber cement boards and designer jali panels were rising in popularity among architects for modern designs. KPG Build Mart positioned itself at the cutting edge of these trends in its local market, making the showroom something of a <strong>trendsetter<\/strong> in the region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_in_Early_with_AAC_A_Game_Changer\"><\/span>Getting in Early with AAC: A Game Changer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Among the new product lines, <strong>AAC blocks<\/strong> turned out to be a strategic linchpin for the Build Mart model. Previously, KPG\u2019s involvement in any construction project typically began when it was time to think about the roof \u2013 that is, after the structure and walls were mostly in place. But AAC blocks changed that equation dramatically. By offering these essential wall-building blocks, KPG Virajpett found itself <strong>involved from the very early stages of construction projects<\/strong>.<\/p>\n\n\n\n<p>\u201cSupplying AAC meant we were there at the blueprint stage of projects,\u201d Sanal notes. Indeed, the moment a customer (say, a builder or contractor) came to purchase AAC blocks for a new building\u2019s walls, the KPG team could establish a relationship <em>months before<\/em> that project would ever need roof tiles. This early entry created a pipeline of future business: once a builder trusted KPG for blocks, they were far more likely to come back for roofing materials, doors, or finishes later on. Sanal calls it the <strong>\u201cearly bird advantage.\u201d<\/strong> \u201cWhen you provide a critical item at the start, you become a preferred partner for everything that follows,\u201d he explains.<\/p>\n\n\n\n<p>There was another benefit: <strong>better project forecasting and planning<\/strong>. By knowing which projects were starting (through AAC block sales), the virajpett staff could anticipate the demand for other materials down the line. For example, if a local apartment project bought a large quantity of AAC blocks from KPG, the team could estimate when that project might need roofing shingles or tiles, and ensure those were in stock at the right time. It also allowed for more efficient inventory management \u2013 the store could plan its procurement of roofing tiles, cladding, and other items in alignment with the construction timelines of its clients. This level of <strong>proactive coordination<\/strong> was new to KPG\u2019s retail approach, and it paid off in smoother operations and happier customers. Builders appreciated that KPG would follow up with them, asking if they needed more materials as their project progressed. It felt less like a sales transaction and more like <strong>a partnership in project management<\/strong>.<\/p>\n\n\n\n<p>Moreover, AAC blocks brought KPG a new category of clients: some government contractors and institutional builders who usually wouldn\u2019t step into a small roofing tile shop found their way to KPG Build Mart because of the AAC supply. Once they were in, those same contractors discovered other offerings (like bulk deals on shingles or fiber cement boards) that KPG could provide for their projects. In essence, AAC blocks became the <strong>door-opener product<\/strong> to big projects, much like Aegis doors were the eye-catcher for individual home builders. The combined effect was powerful \u2013 KPG Kushalnagar was engaging with customers at <em>every stage<\/em> of the construction lifecycle, embedding itself deeply into the ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wider_Reach_through_a_Multi-Product_Strategy\"><\/span>Wider Reach through a Multi-Product Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Local hardware dealers and construction material retailers in neighboring towns started approaching KPG Kushalnagar for supply tie-ups. For instance, a hardware store in a nearby village might not become a full dealer, but they were eager to stock some of KPG\u2019s products \u2013 be it the popular roof tiles or the new Visaka V-Boards \u2013 because the <strong>brand pull<\/strong> had increased. Before, KPG\u2019s name was synonymous with roofing; now it was becoming synonymous with quality building materials in general. This <strong>wider brand appeal<\/strong> meant that small dealers wanted to be associated with KPG\u2019s multi-product portfolio to draw customers.<\/p>\n\n\n\n<p>Mr. Rajeel KP points out that this was a deliberate outcome of the multi-product strategy. \u201cWhen you only sell roof tiles, you have a certain kind of dealer network focusing on roofing needs. When you sell <em>everything<\/em>, suddenly every building material dealer is a potential partner,\u201d he says. By broadening their range, KPG opened the door to collaborations with dealers in cement, timber, plumbing, and interior decor, who previously might have seen KPG as outside their domain. Some dealers began sourcing AAC blocks from KPG to offer alongside their cement bags, while others took on cladding stones to complement their paint and hardware selection. <strong>KPG\u2019s supply chain integrated with more nodes<\/strong>, extending the company\u2019s reach without necessarily adding new company-owned outlets \u2013 a cost-effective expansion of market presence.<\/p>\n\n\n\n<p> Existing franchisees from other towns called up Sadanandan and Sanal to ask, \u201cHow did you do it, and how can we do it too?\u201d In effect, <strong>Kushalnagar became a showcase<\/strong> that KPG could use to pitch the Build Mart concept to others. The company began developing a playbook from the pilot \u2013 guidelines on product mix, training, store layout, and marketing \u2013 which could be handed to the next set of franchise conversions.<\/p>\n\n\n\n<p>Rajeel KP notes that this multi-product approach also made the business more <strong>resilient<\/strong>. \u201cRoof tile sales can be seasonal or linked to construction cycles. But if you have a broader range, a slump in one product can be offset by demand in another,\u201d he explains. For example, if monsoon rains slowed down roofing work (hence tile sales), perhaps interior work like ceilings and flooring might still continue, generating sales in those product lines. Diversification insulated the business from the ups and downs of a single product category. This strength, in turn, gave confidence to dealers and franchisees \u2013 they saw a more stable business opportunity in a Build Mart.<\/p>\n\n\n\n<p>In Kushalnagar, Sadanandan leveraged the expanded network by organizing mini dealer meets. He invited small contractors and traders from surrounding areas for an open house at the Build Mart, showcasing all the new products. Many walked away impressed, some signing up as bulk purchasers for certain materials. The <strong>community of partners<\/strong> around the Kushalnagar branch grew, and with it grew KPG\u2019s local market share. The one-stop shop strategy was not just bringing in individual customers, but also knitting together a <strong>broader ecosystem of business relationships<\/strong> \u2013 a network that promises long-term returns for KPG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Same_Store_New_Heights_Lean_Team_Higher_Profits\"><\/span>Same Store, New Heights: Lean Team, Higher Profits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most remarkable aspects of the Kushalnagar success story is that it was achieved <strong>without a massive increase in operating costs<\/strong>. The store building remained the same. The core staff remained the same. There was no dramatic hiring spree or huge warehouse expansion. And yet, the branch\u2019s revenue and profitability soared. It\u2019s a case of <em>working smarter, not harder<\/em> \u2013 leveraging existing resources to do much more business than before.<\/p>\n\n\n\n<p>How did they manage this? For starters, <strong>cross-training<\/strong> was key. Every staff member at KPG Kushalnagar, who was once perhaps a <em>roof tile specialist<\/em>, was encouraged to become a <em>generalist<\/em> in building materials. Through intensive training sessions and hands-on experience, they learned the basics of each new product line. \u201cOur sales team can now talk about the thermal insulation of AAC blocks in one breath and the wood finish of an Aegis door in the next,\u201d Sadanandan says proudly. This flexibility meant the store did not need separate specialists for each section; any team member could guide a customer through multiple departments. The result was a highly efficient workforce where <strong>everyone could wear multiple hats<\/strong>.<\/p>\n\n\n\n<p>The layout redesign also maximized the use of the existing space. The Kushalnagar showroom smartly allocated areas for new products without clutter. Outdoor space that was earlier just for loading became an exhibit area for AAC blocks and bricks. Walls were used to hang door samples vertically. Ceiling space showcased actual ceiling tile designs. By utilizing every nook, the store fit a lot more inventory and display within its original footprint. This clever space management avoided the need for renting additional storage or showroom area.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cWe didn\u2019t need to double our staff \u2013 we just doubled our knowledge,\u201d<\/strong> quips a senior sales executive at the store. <strong>\u201cIt\u2019s the same four walls, but now those walls hold a lot more products and possibilities.\u201d<\/strong><\/p><\/blockquote>\n\n\n\n<p>From a financial perspective, the overhead costs (rent, salaries, utilities) for Kushalnagar remained nearly what they were before the Build Mart conversion. Yet, now the store was generating multiple streams of revenue. The <strong>return on investment (ROI)<\/strong> skyrocketed. Last financial year, they have tripled their turnover and quadrupled their Net profits.<\/p>\n\n\n\n<p>Crucially, no one lost sight of customer service amid this growth. If anything, the team became even more customer-focused. They knew that offering more means answering more questions and providing more guidance. The Kushalnagar team made it a point that whether a customer buys a single product or ten, the <strong>service quality remains top-notch<\/strong> \u2013 a principle that KPG as a brand is built on. In the end, <strong>same staff, same store, more profitability<\/strong> wasn\u2019t just a catchphrase \u2013 it was the lived experience at KPG Kushalnagar, demonstrating that thoughtful innovation can lead to <strong>big gains without big compromises<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voices_of_the_Team_and_Community\"><\/span>Voices of the Team and Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of KPG Kushalnagar\u2019s Build Mart transformation is not just told in numbers and sales charts \u2013 it\u2019s written in the voices of those who made it happen and those who benefited from it. Here are a few snippets of those voices, reflecting on the journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mr. Sadanandan (Branch Head, KPG Kushalnagar):<\/strong> <em>\u201cHonestly, at the start, we were stepping into the unknown. But the way our team and customers embraced the change \u2013 it was incredible. I\u2019ve had long-time customers walk in and pat me on the back saying, \u2018This was a brilliant move, chetta!\u2019 (brother). That means the world to me. It feels like we grew from being just a shop to being a partner in our customers\u2019 building dreams.\u201d<\/em><\/li><li><strong>Mr. Sanal (Branch Head, KPG Virajpet):<\/strong> <em>\u201cImplementing the Build Mart model in Virajpet simultaneously with Kushalnagar was challenging, but it helped that we could share notes and successes. We\u2019d call each other and say, \u2018Hey, did you try promoting the shingles to that resort project?\u2019 It was a joint effort. Seeing it work in two places gave us confidence that this is scalable. My team is thrilled to be part of KPG history.\u201d<\/em><\/li><li><strong>Rajeel KP (Director, KPG Roofings):<\/strong> <em>\u201cThe Kushalnagar story is a proud moment for all of us at KPG. It validated our belief that if you put customer needs at the center, business will naturally flourish. We\u2019re not just selling products now \u2013 we\u2019re selling convenience, trust, and a vision. I remember visiting the Kushalnagar store after the revamp; a customer walked up to me and said, \u2018Thank you for doing this here.\u2019 That was when I knew we did the right thing. The team has done an exemplary job turning strategy into reality.\u201d<\/em><\/li><\/ul>\n\n\n\n<p>These voices echo a common theme: <strong>pride and excitement<\/strong> in being part of something new and impactful. The transformation touched everyone \u2013 from top management to the frontline staff to the customers themselves. It turned out to be a shared journey of growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blueprint_for_the_Future\"><\/span>Blueprint for the Future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the dust settles on the Kushalnagar pilot (and quite literally on some of those new cement boards in stock!), one thing is clear \u2013 this is just the <strong>beginning<\/strong>. The success of KPG\u2019s first Build Mart has laid a strong foundation, or a <strong>template<\/strong>, for the company\u2019s future expansion. What was proven in Kushalnagar (and concurrently in Virajpet) is now set to be replicated across many more towns and cities in India.<\/p>\n\n\n\n<p>KPG Roofings\u2019 leadership has already started rolling out plans to convert more of its existing roofing tile showrooms into the Build Mart format. From Kerala to Karnataka and beyond, the blueprint developed from Kushalnagar\u2019s experience will guide these conversions. Each store will, of course, be tailored to its local market \u2013 product mix might vary depending on regional construction practices (for example, more steel roofing in one area, more clay tiles in another) \u2013 but the core idea remains: <strong>multi-product, customer-centric, one-stop Build Marts<\/strong> are the way forward.<\/p>\n\n\n\n<p>Rajeel KP views Kushalnagar as a <strong>benchmark<\/strong>: \u201cWe now have a working model we can show to any franchisee or branch manager: \u2018Look, if Kushalnagar can do it, so can you.\u2019 The playbook is ready.\u201d KPG is documenting the learnings \u2013 from how to train staff on new products, to optimal inventory levels, to effective in-store signage that educates customers on new offerings. This knowledge transfer is already underway. In fact, teams from a few other branches have visited Kushalnagar to observe and train, walking through the aisles and absorbing the new approach.<\/p>\n\n\n\n<p>The ripple effect is also being felt in corporate strategy. KPG\u2019s marketing is shifting to highlight the Build Mart concept. <\/p>\n\n\n\n<p>There\u2019s also a broader vision at play. If all KPG outlets become Build Marts, the company positions itself not just as a roofing leader, but as a major player in the overall building materials industry. It\u2019s a growth path that could see KPG competing with big retail chains while still leveraging its legacy strengths and community connections. It\u2019s entrepreneurship in action \u2013 evolving and expanding by anticipating customer needs.<\/p>\n\n\n\n<p>As for KPG Kushalnagar, this once modest branch now enjoys an almost <strong>legendary status<\/strong> within the company. It\u2019s living proof of what can happen when you take a calculated risk and follow through with passion. The store continues to thrive, and the team remains as energetic as ever. They know that they\u2019ve been part of something transformative. \u201cWe\u2019ve had so many people come in saying they heard about our Build Mart and wanted to see it,\u201d Sadanandan says, beaming. \u201cEven competitors have visited, posing as customers, to check out what we\u2019re doing,\u201d he winks. Imitation, after all, is the sincerest form of flattery \u2013 and KPG Kushalnagar has certainly earned plenty of admirers.<\/p>\n\n\n\n<p>In the end, the transformation of the Kushalnagar branch is more than just an internal success story; it\u2019s a celebration of <strong>visionary business thinking and customer-centric innovation<\/strong>. It shows that with the right vision, a supportive team, and a willingness to adapt, even a small store in a small town can set off a big wave of change. KPG Kushalnagar built more than a new showroom \u2013 it built a roadmap for the future. And as new Build Marts start to sprout up across India, they will all carry a piece of Kushalnagar\u2019s pioneering spirit with them, spreading the message that <strong>building dreams under one roof<\/strong> is a winning formula, indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, the KPG Roofings\u2019 branches in coorg was known simply as the local go-to shops for roofing tiles. Tucked in a bustling town in Coorg, it was a humble single-category showroom \u2013 stacks of terracotta and ceramic tiles, a small team of knowledgeable staff, and a loyal customer base of builders and homeowners looking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpg"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":4,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":567,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/posts\/561\/revisions\/567"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/media\/564"}],"wp:attachment":[{"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.roofings.in\/blog\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}