Fresh from his trip to Malaysia, awarded for being one of the best premium roof tile sellers in Kerala, Habeesh walks back into his Thalipparamba branch with the same steady determination that took him there.
Ask him about last year’s performance, and he doesn’t dwell on the awards. He simply smiles and says:
“Last year was good. This year, I’m planning to double it.”
That’s Habeesh. The man who didn’t just sell tiles, but made premium roofing both affordable and aspirational across Kannur district. His favourite products are the espanica series from kanmuri indonesia.
Reputation in roofing isn’t built in a showroom. It’s built on scaffolding, under the hot sun, with dust in your eyes and mud on your boots.
Very few understood that better than Habeesh. While competitors waited for walk-ins, he went straight to the sites. Not after the paint had dried. At the foundation stage.
Tile sample in hand. Engineer’s number in pocket. Listening first, talking later.
- “What kind of roof are you planning here?”
- “What issues did you face in your last project?”
- “Would you like to see something unique in our mud-red premium tiles?”
That was his entry point. Not a pitch — a conversation.
The Premium Challenge
Premium roofing had always faced two barriers:
- Price hesitation — Customers thought it was beyond their budget.
- Service doubts — Engineers feared premium products wouldn’t be supported properly.
Yet, the irony was clear. The very homes that deserved premium roofing — villas, bungalows, showpiece constructions — weren’t getting it.
This mismatch became Habeesh’s opportunity.
A Light-Bulb Moment
The first premium project was the breakthrough. Once he cracked it, everything changed.
- The architect loved the finish.
- The engineer trusted the service.
- The homeowner became a proud ambassador.
That project became his passport to the next one.
Soon, referrals started rolling in:
- “You’re doing this site in Payyannur? The engineer from Taliparamba recommended you.”
- “We saw the roof you did in Cherukunnu. Can you visit our site too?”
One turned into two. Two into ten. In less than a year, premium tile sales at KPG Thalipparamba grew by 3.5X.
Customer Segmentation with Precision
Habeesh never mixed his approach.
For ordinary walk-in clients, he provided the standard service they expected.
But for premium customers, he went directly to the influencers — the architects and engineers. These were the people who shaped big decisions, and Habeesh knew he had to win their trust first.
He scheduled professional appointments, carried tile samples they could touch and see, and presented not only the product but also the prestige of the KPG brand.
And here lay his real advantage: by the time he entered the room, almost everyone already knew the KPG name. They had heard it on the radio, read it in the newspapers, seen it online, or passed one of the many KPG showrooms across Kerala. The brand was already familiar and trusted.
What surprised them was discovering that KPG had premium options too — and that in Thalipparamba, there was a larger, more visible KPG showroom than any other local seller could boast of.
Competitors, on the other hand, often had offices far away in Ernakulam or Calicut, with no strong local presence. Customers quickly realized that if anything went wrong — even something as small as needing ten extra tiles or returning twenty pieces — those distant sellers couldn’t support them. But with Habeesh and his KPG showroom right in the city, service was always close, personal, and reliable.
This mix of professional segmentation, product credibility, and brand identity gave him a decisive advantage. Even when competitors tried to undercut prices, customers made their stand clear:
“It’s not about the price. We only want to buy from KPG.”
The Referral Engine
Premium selling is not viral. It’s earned, site by site.
Every visit. Every follow-up call. Every WhatsApp photo update. Every time he turned up before the engineer even asked.
Slowly, engineers began calling him first:
“Habeesh, we’ve got a new villa project. Want to visit?”
That’s when you know you’re not chasing projects anymore — projects are chasing you.
Presence Over Pitch
What set Habeesh apart was his consistency. He didn’t just visit once. He stayed connected throughout the project:
- During truss fabrication.
- Before tile alignment.
- After sample installation.
- Even post-handover, asking the customer for feedback.
This made him more than a seller. He became part of the building process.
Still Connected Today
Ask Habeesh about his customers and he’ll tell you proudly:
“I’m still in touch with almost every single client I’ve supplied premium tiles to.”
That’s his secret. Sales don’t end at delivery. They turn into lifetime relationships. These connections drive more referrals, more trust, and more growth.
Achievements That Speak
- numerous villa projects completed with premium roofing in under two years.
- 3.5X growth in premium sales at Thalipparamba.
- Highest point achiever in KPG’s trading scheme (FY 2023–24).
- Reward trip to Malaysia, recognition of being one of the top premium sellers in Kerala.
And yet, he’s already looking ahead: “Next year, I’ll double it.”
Pull-Quote Sidebar
“Price is never the problem. Value, service, and trust — that’s what makes a roof premium.”
— Mr. Habeesh, KPG Thalipparamba
The KPG Advantage
Without KPG’s identity, the story might have been different.
Local premium sellers had no branding, no trust markers, no presence. KPG had:
- Showrooms mapped across Kerala.
- A trusted reputation as India’s most sold ceramic roof tiles brand.
- A strong supply chain ensuring timely delivery and service.
Together, Habeesh’s persistence and KPG’s strength created the winning formula.
What the Thalipparamba Story Proves
Premium roofing in Kannur is no longer a hesitant market. Thanks to Habeesh, it is now confident, aspirational, and thriving.
His story proves something bigger:
- That price is never the real obstacle.
- That referrals are stronger than advertisements.
- That premium sales are about presence, relationships, and trust.
Looking Ahead
Today, if there is a premium villa project in Kannur, one name is bound to come up — Habeesh from KPG Thalipparamba.
Not because of chance, but because of consistency. Not because of low price, but because of trust.
And when the history of premium roofing in Kerala is written, this chapter will shine bright:
The man who made premium tiles approachable, aspirational, and unstoppable — Habeesh.
