A Story of Steady Success
In the calm town of Koottanad, one KPG showroom stands out for a remarkable reason — it hits its targets every single month.
Behind that consistency is Mr. Moideenkutty, a franchise partner who believes that success is not luck but discipline practiced daily.
For more than a year now, he has achieved his sales targets without a single miss. His approach is simple: strong relationships, teamwork, and fast action.
Q: Moideenkutty sir, what do you think is the biggest reason for your consistent performance?
Moideenkutty:
For me, it always begins with customer relationships. I want every person who buys from us to feel like part of the KPG family. I try to get referrals not only from the customer but also from their relatives, friends, and even their architect.
I maintain personal contact with around 30 key opinion leaders — engineers, builders, and architects — who regularly recommend our products. They know that when they send someone to me, I’ll give the same level of service every single time.
Q: How important is teamwork in your success?
Moideenkutty:
Very important. I always say that our showroom works because of the team spirit — from the marketing department to the field staff to the support we get from the KPG head office.
Everyone does their part, and we move like one system. I don’t postpone today’s work for tomorrow. If a message, quotation, or sample needs to be sent, I send it immediately.
Customers love that quick response — and that’s what keeps them coming back.
Q: You’re known for being very systematic with targets. Can you tell us more about that?
Moideenkutty:
I break down the monthly target into weekly goals. So instead of worrying about ₹20 lakhs or ₹30 lakhs a month, I focus on what should happen this week.
During our weekly roundup meetings with the Business Development Manager, I already have all my data ready — sales, follow-ups, and pipeline.
That’s when he asks me, “Will we hit the target?”
And I can always answer confidently — yes!
My goal is to finish the monthly target by the 20th, so the last ten days are just a bonus.
Q: What role does the KPG system play in your everyday operations?
Moideenkutty:
It’s the backbone of my showroom.
The CRM and the structured follow-up process make sure we don’t lose a single lead. The marketing team gives us constant support, and the coordination between the departments keeps everything smooth.
That’s why even though Koottanad is a small town, we operate with the efficiency of a big-city branch.
Q: What advice would you give to other franchise partners?
Moideenkutty:
Treat every lead like a long-term relationship, not a one-time sale.
Be fast in communication — customers decide based on how quickly you respond.
And never wait for the month-end rush; plan your weeks properly.
If you respect the system and your customers equally, success will follow naturally.
Sidebar Highlights
- Location: KPG Roofings Koottanad
- Years with KPG: Consistently active franchise partner
- Achievements: 100 % target achievement all year
- Mantra: “Never keep today’s work for tomorrow.”
- Network: 30 + key engineers & architects
- System: Weekly targets, data-ready reviews, quick service
