When KPG Roofings began expanding beyond Kerala, one of the first believers in its vision came from Coimbatore.
Mr. Joseph, a young entrepreneur with roots in the clay roofing industry, became the first KPG franchisee in Tamil Nadu — blending his family’s traditional experience with KPG’s modern brand and structure.
Educated in Europe, Joseph returned home determined to build a business that was both disciplined and meaningful. Today, his branch in Coimbatore stands as a model of how KPG’s values — trust, efficiency, and service — can create success in any market.
Q: Joseph, tell us about your background and what inspired you to partner with KPG Roofings.
Joseph:
Roofing is part of our family legacy. My father has been in the clay roof tile business for years, so I grew up hearing about products, projects, and customers. Being a Keralite settled in Coimbatore, we always knew the KPG Roofings name — it was already a familiar brand for us.
When I completed my post-graduation in Europe, I wanted to come back and do something rooted in our own experience. Around that time, I got introduced to KPG’s franchise model, and it was exactly what I was looking for — professional, transparent, and built on reputation.
Q: How was your experience setting up the Coimbatore branch?
Joseph:
It was both challenging and exciting. The KPG Head Office team provided complete guidance — from store setup to customer approach. Everything was systematic.
They helped me understand how to manage operations professionally — how to identify the right customers, handle inquiries, and maintain brand standards. Once I followed that structure, the business started picking up quickly.
Within just a couple of months, we started seeing consistent sales, and that gave me great confidence that the model works.
Q: What do you think gives KPG an edge in Tamil Nadu’s market?
Joseph:
Without doubt — the brand name.
KPG Roofings is already well known across South India, so customers in Coimbatore recognized it immediately. When I meet a client or an architect, I just tell them — “Please check KPG Roofings on Google.”
They’ll see our showrooms, reviews, and projects. That instant familiarity builds trust.
People already know about KPG through media coverage — newspapers, radio, and TV. So, when they walk into our showroom, they come with confidence that they’re dealing with a brand that has credibility and history.
Q: There are many local dealers in this industry. How do customers see the difference?
Joseph:
That’s a great point. The biggest advantage for a KPG franchise is that customers know they’re buying directly from the company’s branch, not a random local dealer.
In many cases, other dealers also offer similar products. But when customers realize I represent the brand officially, they prefer to buy from me.
They know that if they ever need additional tiles or replacements, they can come back to our showroom without any issue. The assurance of buying from a company store, and not a middleman, gives them confidence.
Q: How do you manage customer demands and product availability?
Joseph:
That’s where the strength of the KPG network really helps.
We have great coordination among branches, so I can arrange materials from nearby outlets whenever necessary. Sometimes, I get my stock or special color variants from Palakkad, Erode, Namakkal, or even Muvattupuzha.
This flexibility allows me to fulfill orders quickly without making customers wait. In this industry, timing matters — and our network helps us stay ahead.
Q: The Coimbatore market is quite competitive. How has the response been so far?
Joseph:
The response has been outstanding. From the second month itself, we began to see good results.
Usually, new businesses take at least a year to build recognition. But KPG’s brand presence and systems changed that. Customers were walking in confidently, and the inquiries kept growing.
One of my proudest moments was when some of the local competitors who were once ahead of us started coming to our showroom for enquiries. A few even began buying ceramic roof tiles from us. That’s when I realized we’d earned respect in the market.
Q: You’ve appeared in KPG’s Tamil YouTube videos. How has that helped your visibility?
Joseph:
That was a great experience. KPG made two Tamil videos where I spoke about our products and services. It helped a lot with brand awareness.
Whenever a new customer contacts me, I share those video links. They get to see the products, understand the quality, and get a sense of our professionalism before visiting the showroom.
By the time they come in, they already know what they want. It saves time and builds strong trust.
Q: How do you maintain strong customer relationships?
Joseph:
For me, the key is follow-up and personal connection.
Roofing isn’t a short-term purchase. Once someone installs tiles, they might not come back for years. So, the best growth comes through referrals.
I make it a point to stay connected with my customers — ensuring they’re satisfied, asking for feedback, and helping them whenever needed. Many of my recent customers came through references from people who bought from me earlier.
That’s the kind of cycle every branch should aim for.
Q: How do you see the future for KPG in Tamil Nadu?
Joseph:
The potential is huge. Tamil Nadu is a fast-growing construction market, and people here appreciate both design and durability.
Our goal is to make KPG Roofings a household name here — just like it already is in Kerala and Karnataka. With the kind of support and systems the brand provides, I’m confident that we’ll get there soon.
Q: What message would you like to give to aspiring franchise partners?
Joseph:
If you’re planning to enter this industry, KPG is the best choice you can make.
You don’t start from zero. You start with a brand that’s already respected, a system that’s proven, and a network that supports you completely.
“With KPG, we started seeing results from the second month itself.
That’s the power of a trusted name and a professional system.”
Closing Note
From a family rooted in clay tiles to a modern franchise in Tamil Nadu’s thriving roofing market, Mr. Joseph’s journey with KPG Roofings Coimbatore reflects how tradition and innovation can work hand in hand.
His story is proof that a strong brand, when combined with sincerity and structure, can create success stories anywhere.
“When you join KPG,” Joseph concludes,
“you’re not just opening a business — you’re becoming part of a brand that people already believe in.”
